Weekly Demographic and Research Polls Report
by Deanna Cantrell
Recent controversy has surrounded the CampbellÔÇÖs Soup Company for their portrayal of same-sex parents in a new advertising campaign.┬á Many would view this as long overdue and progressive, even theists are beginning to come around.┬á According to a recent Pew study, of the 45% of Americans who identify as Catholic or who are connected to Catholicism, 43% believe it is acceptable for same-sex parents to raise a family together.
Frequency of mass attendance was shown to factor into the respondentsÔÇÖ tolerance of nontraditional families.┬á For example, among Catholics who say they attend Mass weekly, six-in-ten think that a same-sex couple raising children is either unacceptable (36%) or acceptable but┬ánot┬áas good as some other arrangements for raising children (25%); just 34% say a same-sex couple raising children is as good as any other family configuration.
Looking at the big picture, according to a Public Religion survey, roughly 6-in-10 (58%) Americans favor allowing same-sex couples to adopt children. Support has increased substantially since 1999, when 38% of Americans favored allowing same-sex couples to adopt children. The partisan divisions on attitudes toward adoption largely mirror the findings on support for same-sex marriage.
When it comes to the CampbellÔÇÖs controversy, the main agitators are a group called the One Million Moms.┬á According to their website:
OneMillionMoms.com is an online project of American Family Association, a 501(c)3 nonprofit, conservative, pro-family organization based in Tupelo, Mississippi. AFA has been in existence for over 35 years and is a well-respected member of the pro-life and pro-family community.  AFA exists to motivate and equip citizens to change the culture to reflect Biblical truth.
On their website, they claim that CampbellÔÇÖs is trying to ÔÇ£desensitize viewers.ÔÇØ┬á Not because of the hammy acting or the cheesy Darth Vader impression (which some people might find endearing), but because of the ÔÇ£sinÔÇØ that is two people of the same gender raising a son in a fictitious commercial.
“They should not be highlighting who is attracted to whom or who sleeps with whom,” they wrote. “There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine ‘family’ and ‘real marriage.’ÔÇÖ
For those who dare, view the war on morality being waged in the commercialÔÇÖs YouTube comments section.┬á Through reading as many as possible, before nearly losing my confidence in humanity, the number did seem to be spot on with the survey.